We've all been saying it: Content is King. Not just for the user experience, but to satisfy those picky search engines as well. And, this is a good thing. As users, we are able to find the information we seek more easily, and as optimizers working with talented content creators, we can put down our swords and shields and work together.
So, without further ado, here are some tips to help you move forward with your SEO strategy in 2013:
1. Focus on the Long-Tail
With over 70% of online searches containing three or more words, users are getting smarter in finding the information they need and search engines are adapting to meet those needs. Focus your
SEO efforts on developing those long-tail, cumulative keyword phrases that really encompass what your brand/website is about and optimize around those phrases. This way your content will be discovered by those who truly want it.
2. Provide Content That Solves Problems
Users are usually conducting searches because they have a problem to solve. Don't shy away from offering up eBooks and whitepapers. And, here I'd like to remind you all to take full advantage of
Google Trends. Do a search on the key terms related to your industry and create a piece of content around the ones that are trending. Not only will you be playing to the whims of searchers, you'll be solving someone's problem too.
3. Share Content Via Social Media
Social likes and shares are quickly becoming important indicators to search engines when designating relevant and high SERP-worthy content. Sharing content not only promotes your brand, it provides links, and establishes you as a thought leader. So, start tweeting!
4. Pictures, More Pictures!
With websites and social media becoming more visual - Instagram, Pinterest, infographics mania - it is becoming more and more important to make your brand more visual. Post infographics, get an Instagram account, don't fire that graphic designer, and always use
alt tags to ensure the search engines can "see" your images.
5. Become a Thought Leader
Establishing a presence on social media, tailoring content to solve your audience's problems, and utilizing techniques such as setting up
rel=author tagging to stand out in search results will put you on the path to becoming an expert in your industry. And, experts stand out, they get noticed, they perform well in search.
6. Track Your Efforts
Don't be afraid to
measure your results. While the "important" metrics are constantly changing, keeping an eye on key stats can help you understand what is or isn't working for your website. And, always keep in mind what your
ultimate goal is - it's the only to way to really know which metrics are worth looking at. Numbers can often blind and numb us, scaring us from moving forward with more innovative and risky ideas. If you always keep your main goal in mind, you can sort through all the nose to focus on the one or two numbers that really matter.
