While I had been aware of that Facebook Timeline was coming for brands at the end of last month something deep inside me just didn't want to admit it. Maybe it was the uneasiness of having to sift through my company's less than adequate inventory of graphics to find a suitable cover photo that would take up nearly half of the screen or...no, it was the cover photo. Either way, when my company's brand page switched over at the end of last week, I definitely wasn't feeling prepared.
And, I don't think I was the only one. Facebook received a rather lukewarm welcome from individuals that made the switch and it seemed as though brands wanted to resist the change as well. However, now that Timeline has forced it's way into our lives for better or worse, we need to understand how to use it to it's full potential. That means highlighting posts - a favorite feature of mine - to adding milestones; Timeline is about telling your brand's story.
In addition, early reports are showing increased fan engagement. However, I think these studies should be taken with a grain of salt as they center on early adopters that have been pushed by Facebook and touted in social media news outlets.
While I'm still not raving about Timeline or ready for it. It is starting to grow on me. Looking at other brands' pages, I am inspired. The stories created through the visuals is fun and engaging. But this is just the beginning. Only time will tell how well Timeline will work. Until then...I better find a compelling cover photo.
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