What's Happening?

Hello and welcome to Media Minded!

As an SEO and social media specialist touting the benefits of this ever-evolving field, I feel it's important to stay up to date on what's happening online. I also hope to share with others on how and why they need to be taking advantage of all that social media has to offer - and this blog will help me do just that.

Social media and SEO are now tied together like never before, and should go hand-in-hand when developing an online marketing strategy for yourself or your company.  Through this blog I hope to write and comment on the latest happenings in the SEO and social media world, as well as, provide tips and tricks for strategies that work. But first, some definitions, please?

Social Media
Social media comprises various communication tools online that connect us to people with similar interests. The goal of social media is to discover and share content. And, for branding purposes, you want that content to be relevant to your target audience.

Content is king and good content is SHAREABLE.

SEO
SEO, or Search Engine Optimization, can refer to paid or organic strategies to build traffic to your site. Ideally, you'd like to focus your efforts on organic traffic like keywords and inbound links to help your SEO, and therefore, decrease any spending you may have to do to increase page views.

I'll address SEO techniques like site structure and writing for the web best practices in this blog. 

Social Media & SEO
From Twitter to Pinterest, the effects social has on SEO cannot be ignored. Google has recently announced they will be giving more weight to social links in search, so if your company isn't currently employing a social strategy, you better start now. As it turns out, what your friends like is now considered relevant content.

However, this blog isn't call social media minded...it's called Media Minded, because like most everyone I have many interests and they aren't just limited to social and SEO. I also love new media design, videos, blog memes (who doesn't?), and just general fun stuff we can find on this wild and wacky webernet. So I'll be bringing all that cool stuff to cool people like you. Because, remember, good content is shareable content.

OK. That about sums it up for now. Till next time.